Reading books ranks right up at the top of my priorities along with fulfilling basic needs and good oral hygiene. My husband and I enjoy all media and so my children are exposed to practically every form of entertainment that is available and age appropriate. With so many entertainment options – apps, books, magazines, movies, music, newspapers, television, theater, video games and websites – I have to use every creative angle I can to make books stand out from the glitzy competition.
Public enemy number one in my household always seems to be the ever-present television. It’s not just cartoons or shows. It’s the Wii or our collection of 400 plus DVDs. When this topic arises while chatting with other moms, it is apparent that we all struggle to find the right balance for ourselves and our children. Some moms say no TV on school nights. Others have removed the offending device from their homes altogether. Still others place no restrictions at all.
In my house we have a few basic rules when it comes to either television or reading: No Wii after dinner, no movies on weeknights after 7 p.m., no TV until homework is completed, Thursday is reading night, Sunday is library day, and so on.
Surprisingly, I find that other forms of media, and in particular television, don’t necessarily compete with reading but rather inspire it. As a toddler, my son would gravitate towards a book with a cover that featured a character he was familiar with. You know, one of those many licensed characters from PBS or Disney movies? In marketing this is called brand extension: movies, toys, games, tv shows and books. Each cross promotes the other using one common theme. And, while it feels predatory to me at times (as in toys or non-educationally based tv shows), I have found it helpful when introducing reading to my son. My son will watch a movie, play the video game and then…READ the book!
Rather than one form of media cannibalizing the other, I find that one actually reinforces the other. If a TV show or website helps my son get past his hesitation to read a book, I’m all for it. After all, he already knows and loves the characters. He may even know the plot. He seems to take comfort in the familiar content and this gives him the motivation to tackle the words he doesn’t know.
So, while striking a healthy balance between all the different media for myself and the entire family is a daily struggle. I tend to think of it like a diet: moderation and variation is key to a healthy lifestyle. In this case a movie, some game time and a bit of reading does the trick.